The executive layer for agentic marketing

Run marketing as one intelligent system.

marnxt gives marketing leaders a control layer for data, decisions, agents and activation. It connects marketing with commerce, CRM, ERP, service and analytics — turning signals into governed processes and measurable impact.

Executives set the objective. Specialist agents carry it through to measurable impact.

Hub Overview· Good afternoon, Lars · ROAS 4.3
Hub OverviewReporting HubInfluencer ConsoleAI Assistant
Connected DataReporting IntelligenceObjectives & DecisionsSpecialist AgentsWorkflow OrchestrationGoverned Activation
The Platform · The operating loop

Seven steps. One governed marketing operating loop.

From objective and briefing to connected data, reporting, decisions, activation, and measurement — every result becomes context for the next plan. Reporting is where the next decision begins.

01 · Objective & Briefing

Define the outcome

Turn business goals, budgets, audiences, and constraints into a measurable objective.

02 · Connect & Govern

Build trusted context

Connect performance, commerce, CRM, planning, and knowledge in one governed model.

03 · Understand

Explain what matters

Identify what changed, why it matters, and which objective is at risk.

04 · Recommend & Simulate

Compare the next moves

Simulate alternatives across profit, growth, acquisition, and retention.

05 · Approve & Delegate

Keep the human in control

Review, adjust, or assign the recommendation to a specialist agent.

06 · Activate & Measure

Execute and verify impact

Activate approved actions and verify their actual business effect.

07 · Agentic Operations Layer

Close the loop

Reuse every decision and outcome in the next plan and workflow.

Built to sit on top of the stack you already run.

Connect the systems already in place — from warehouses and CRM to media, commerce, and analytics.

Google Ads
Meta
LinkedIn Ads
GA4
HubSpot
Salesforce
Databricks
Mollie
Odoo
WhatsApp
CONNECTED GROWTH OPERATIONS

From marketing signal to governed business process.

Marketing does not operate in isolation. marnxt connects ERP, CRM, commerce, service, media, analytics and company knowledge into one shared operational context. Signals become more than insight: they become prioritized decisions, governed automation and measurable business impact.

01CONNECT

Connect data and processes across existing systems.

02UNDERSTAND

Evaluate goals, customers, products, inventory, budgets and rules in context.

03ORCHESTRATE

Orchestrate recommendations, approvals, agents and workflows across systems.

04ACT & LEARN

Execute in existing tools, measure impact and learn from the outcome.

Existing systems remain in control

ERP, CRM, commerce, payment and marketing platforms are not replaced.

Automation remains governed

Roles, permissions, thresholds and approvals define what marnxt is allowed to execute.

Every action remains measurable

Decisions and executions are documented and linked to their impact.

marnxt replaces neither your stack nor your teams. It connects both into one governed operating model.

Where it starts — Reporting Intelligence

See what matters. Decide what happens next.

Executives see exceptions, opportunities, approvals, and expected impact in one role-based view. Specialist agents explain what changed and prepare the next action.

Reporting HubAuto-refresh · live
Show me CPA by channel for our Q4 brand push, week over week.
Cross-channel harmonizationPlan vs. ActualAnomaly & pacing intelligenceExecutive summariesGoverned exports

Ask anything. Turn the answer into action.

Get a governed answer with sources, confidence, and a recommended next step — ready to delegate or approve.

Google Ads· Connected · 28 accounts
Snowflake· Synced · last 5 min
HubSpot· Mapped 142 fields
Looker· Read access · 6 models

A governed data spine.

Every source, every market, every brand — harmonized against your taxonomy, currencies, and KPI definitions. One model the whole organization can trust.

Campaign QA · Q4 Brand
UTM coverage 100%
Naming convention valid
3 ad sets exceed daily pacing
Currency mismatch in LATAM feed

Continuous campaign intelligence.

Pacing drift, tagging gaps, creative fatigue, budget risk — surfaced with context and a proposed next step, before they reach the weekly review.

Agent Operations

One objective. A coordinated team of specialist agents.

You control goals, permissions, approvals, and autonomy. Agents analyze, recommend, execute, and measure within those limits.

Goal · Grow revenue
Business outcome · +8% net revenue Q4
Constraints · CAC ≤ €38, EU markets
Objective confirmed

Clarify the objective

Turn a broad ambition into a measurable objective, explicit assumptions, and clear constraints.

Performance Agent · diagnosisDone
Allocation Agent · scenariosHandover
Channel Agent · draft actionsIn review
Measurement Agent · expected liftAttached

Delegate to specialist agents

Strategy, performance, allocation, channel, activation, and measurement agents work on one governed task.

Allocation Agent · running
Scope · Q4 Brand · EU · read + propose

Control every workflow

Inspect status, context, access, cost, and proposed actions. Pause, revise, redirect, or stop at any time.

Reporting is not the end of marketing. It is the trigger for the next decision.

One executive view
One place for performance, exceptions, decisions, and agent activity.
Specialist agent team
Agents with defined capabilities, context, permissions, and measurable outcomes.
Existing stack, connected
Keep the tools already in place and orchestrate them through one control layer.
Measured business impact
Tie every recommendation and action back to the outcome it was meant to improve.
Executive Operations

Role-based views that surface what matters, what requires approval, and what can be delegated.

Decision & Scenario Intelligence

Compare recommendations, assumptions, trade-offs, and expected impact before acting.

Agent Control

See active agents, scope, access, status, approvals, cost, and audit history.

Connected Activation & Knowledge

Execute through governed integrations and reuse decisions, outcomes, playbooks, and skills.

Deployment Journey

Start with one high-value workflow. Scale into a connected Growth Operations System.

marnxt grows with the operating model — from a governed executive overview to specialist agents, activation, and continuous optimization.

Foundation

Know what needs attention.

Create one trusted executive view and a governed source of truth.

Discuss your first workflow
Foundation capabilities
  • Executive Overview
  • Connected data model
  • Reporting Intelligence
  • Alerts and data readiness
  • Role-based views
Operations
Recommended starting point

Turn insights into governed decisions.

Add objective setup, scenarios, specialist agents, approvals, and reusable playbooks.

Discuss your first workflow
Foundation capabilities
  • Executive Overview
  • Connected data model
  • Reporting Intelligence
  • Alerts and data readiness
  • Role-based views
Operations capabilities
  • Guided objective setup
  • Decision and scenario layer
  • Specialist agent workflows
  • Human approvals and audit history
  • Knowledge and reusable playbooks
Orchestration

Execute, measure, and continuously optimize.

Connect activation, agent control, full-funnel workflows, and impact measurement.

Discuss your first workflow
Foundation capabilities
  • Executive Overview
  • Connected data model
  • Reporting Intelligence
  • Alerts and data readiness
  • Role-based views
Operations capabilities
  • Guided objective setup
  • Decision and scenario layer
  • Specialist agent workflows
  • Human approvals and audit history
  • Knowledge and reusable playbooks
Orchestration capabilities
  • Governed activation connectors
  • Agent control and permissions
  • Cross-channel and full-funnel workflows
  • Impact measurement and continuous learning
  • Custom deployment, security, and enterprise controls· available based on deployment requirements

Frequently asked questions

Answers about the platform, agents, integrations, governance, and deployment.

Platform
What is marnxt?

marnxt is an Agentic Marketing Operations Platform — the executive control layer that connects objective, data, reporting, decisions, activation, and measurement into one governed workflow.

Who is marnxt for?

Executive-first — CMOs and marketing leadership who need one operating view across brands and markets. It also supports the marketing operations, analytics, media, and specialist teams who run the day-to-day, as well as the agencies that operate alongside them.

How does marnxt know what to optimize for?

Through guided objective setup: business and campaign goals, constraints, and connected data. Assumptions are explicit, and marnxt recommends scenarios and trade-offs before anything is executed.

Agents & Autonomy
What do the agents actually do?

Specialist agents cover strategy, performance analysis, commercial intelligence, allocation, channel activation, and measurement — each with a defined scope, permitted data, and required approvals.

Can I see and control what an agent is doing?

Every agent exposes its status, scope, data access, permissions, cost, and proposed next action. You can approve, pause, revise, redirect, or stop the workflow, with every step recorded in the audit history.

How is this different from a reporting tool or a workflow automation?

Reporting shows what happened. Automations execute pre-defined steps. marnxt connects objective, insight, decision, approval, and action into one continuously learning, governed workflow.

Systems & Automation
Is marnxt only for marketing?

Marketing is the starting point, not the system boundary. marnxt connects growth-relevant processes across commerce, CRM, sales, service and operations whenever they are needed to turn marketing signals into measurable business outcomes.

How does marnxt work with systems such as Odoo or Mollie?

Existing systems remain authoritative for their respective responsibilities. Odoo can continue to manage products, inventory, customers, orders, CRM and helpdesk, while Mollie remains the payment provider. marnxt connects relevant data and statuses, coordinates the resulting workflows and measures their impact.

Do existing tools need to be replaced?

No. marnxt works on top of the existing stack. It connects context, decisions and execution without replacing ERP, CRM, commerce, analytics or marketing systems.

Which processes can marnxt automate?

Examples include signal-to-task, lead routing, approvals, campaign activation, checkout and service workflows, followed by impact measurement. Every automation has a defined scope, owner, permissions and approval rules.

How configurable is marnxt?

Integrations, roles, KPIs, rules, approval thresholds, workspaces, workflows, language and appearance can be adapted to the organization. The marnxt core remains modular and reusable, while configurations and data stay customer-specific and separated.

Data & Governance
How do you handle data, security, and residency?

Role-based access and audit history are part of the core product. SSO, data residency options, private-model deployments, and BYO-cloud are available based on deployment scope and enterprise requirements.

See marnxt in a 30-minute walkthrough.

We'll walk the operating model on your brands and markets — not a generic demo.